Search Engine Optimization
SEARCH ENGINE OPTIMIZATION ( SEO) Search Engine Optimization is the process of optimising your website and web pages to get free organic traffic from search engines like Google. SEO is a method that could enhance the quantity and quality of the audience coming from search engines . SEO could improve brand awareness, attract target audience and build credibility. All of these benefits could be obtained by using on page and off page SEO. On page SEO is optimised on the basis of technical and content aspects including HTML, schema, and Meta tags. Tools like Google Ads are applied to identify popular search terms associated with your business and are included in the content. In addition,pictures and videos are uploaded to increase credibility and improve engagement. Optimization of Meta tags, Alt tags and Header tags completes On page SEO. Generally, a significant increase of website visitors is witnessed after this process. Off page SEO involves things that are done outside the webpage to help increase its search engine ranking. Making optimizations outside the site would increase the site’s popularity, trustworthiness, relevance and authority. This is made possible with the help of badging done by reputable websites like back links, social media marketing, guest blogging etc. Promoting the website on social media platforms will certainly increase the reach for the website by giving stronger signals to the search engines.
Focus on the bigger picture of performance
SEO stands for ‘Search Engine Optimization’. Search Engine Optimization is the process of
optimising your website and web pages to get free organic traffic from search engines like
Google. SEO is a method that could enhance the quantity and quality of the audience coming
from search engines . SEO could improve brand awareness, attract target audience and build
credibility.It aims to improve your website’s position in search results pages. Remember, the
higher the website is listed, the more people will see it.
Search Engine Optimization is the process of optimising your website and web pages to get free
organic traffic from search engines like Google. SEO is a method that could enhance the quantity
and quality of the audience coming from search engines . SEO could improve brand awareness,
attract target audience and build credibility. Keyword optimization, blog writing, backlinking,
competition analysis etc are examples of SEO techniques.
1. On-page SEO: On page SEO is optimised on the basis of technical and content aspects
including HTML, schema, and Meta tags. Tools like Google Ads are applied to identify
popular search terms associated with your business and are included in the content. In
addition,pictures and videos are uploaded to increase credibility and improve
engagement. Optimization of Meta tags, Alt tags and Header tags completes On page
SEO.
2. Off-page SEO: Off page SEO involves things that are done outside the webpage to help
increase its search engine ranking. Making optimizations outside the site would increase
the site’s popularity, trustworthiness, relevance and authority. This is made possible with
the help of badging done by reputable websites like back links, social media marketing,
guest blogging etc.
Search Engine Optimization helps to optimize your website and web pages to get free organic
traffic from search engines like Google. SEO enhances the quantity and quality of the audience
coming from search engines . SEO is used to improve brand awareness, attract target audience
and build credibility.
The SEO process increases a business’s organic search results, driving organic search traffic to
the site. This enables data marketers to distinguish between traffic that comes to a website from
other channels.
Keywords are ideas and topics that define your content. SEO keywords are the words and
phrases that searchers enter into search engines, also called “search queries.”
SEO content is written by creating a relevant title that helps to optimize your webpage.One to
two keywords related to your topic are included in your first paragraph and essential findings and
keywords are placed in the first two sentences of your writing. Keywords are applied throughout
the article. Consistency is a key factor in SEO and links should be built over time.
High quality content is the key to top search engine rankings and there is no substitute for great
content in SEO rankings. Quality content created specifically for your intended user increases
site traffic, which improves your site’s authority and relevance.