Updates

twitter becomes X

Twitter becomes X: An ‘Everything App’ with unlimited interactivity

Elon Musk, the owner of multiple ventures including Twitter has announced the rebranding of Twitter into ‘X’.  Musk’s dream for ‘X’ is going past conventional social updates; he anticipates it as a dynamic platform that can revolutionize the way we engage with the digital world. With ‘X’, Twitter will now not only continue to be […]

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WhatsApp Announces New Security Hub to Focus on User Control Options

WhatsApp Announces New Security Hub to Focus on User Control Options

WhatsApp has recently launched a mini-site which is actually an informative Security Hub that highlights the app’s safety and security features.  This dedicated hub offers valuable insights into WhatsApp’s safety elements and user control options. With a greater commitment to user privacy and security, WhatsApp continuously strives to improve user experience and protect user privacy. 

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Meta Outlines New Multi-Modal AI Initiatives to Facilitate Creation

Meta Outlines New Multi-Modal AI Initiatives to Facilitate Creation

In February 2023, the Meta Corporation CEO Mark Zuckerberg announced the company’s plan to explore new AI initiatives that included the development of new experiences with text, images, videos, and ‘multi-modal’ elements. Let’s understand what ‘multi-modal’ mean in this context: Meta has now unveiled a new AI model called ImageBind, which utilizes the multi-modal AI

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future of digital marketing

A Brief Overview on the Future of Digital Marketing

Digital marketing has grown immensely in the last decade and has become one of the most important business development strategies in today’s world. Digital marketing on an international level is no exception; businesses across the globe have the opportunity to experiment with new tactics to engage audiences on a global scale.  As more organizations turn

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linkedin-marketing-guide

The Ultimate LinkedIn Marketing Guide for 2023

Linkedin is a professional networking platform that helps share relevant content with your audience, network with other professionals, and engage with them through posts, ads, and so on.  It is an essential platform for B2B marketing because it allows you to reach out to business leaders making it an excellent medium for content marketing. LinkedIn

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AI-trends-digital-marketing

Artificial Intelligence is leveling up the Game of Online Marketing

Digital marketing trends are evolving at a rapid rate. When we look fast forward to the upcoming years, we might not have clues on what’s next in digital marketing. However, since we live in an era of advanced technologies like Artificial Intelligence and Machine learning, there are a lot of possibilities that could take up

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Sundar-Pichai-announces-Googles-ChatGPT-Rival

Alphabet Inc. CEO says Google’s ChatGPT Rival Coming Soon as a ‘Companion’ to Search

Alphabet Inc. CEO Sundar Pichai said Google will be developing artificial intelligence-based programs similar to large language models like Google LaMDA. Users will be soon able to use such language models as a companion to search, the CEO said. He also added that they are just at the beginning of the AI journey and the

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Brand Summary

Brand Summary 2022

1) Bajaj Almond Drops Hair Oil’s New Ambassador                Bajaj Almond Drops Hair Oil has banded in Kiara Advani as its new brand ambassador. The brand has enrolled with Bollywood actress to feature in its newest ‘Boring Nahi, Ban Ja Toofani’ advertisement which aims to connect the brand with young women to promote amalgamate its marketing

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influencer marketing growth

Influencer Marketing Industry in India to reach Rs. 2200 Crore by 2025

The value of the influencer marketing industry in India is expected to reach a whooping sum of Rs 2200 crore by 2025. The projected rise is associated with the huge growth in the number of creators and the increasing partnerships between creators and brands.  The report was released in 2022 by “influencer.in”, a popular influencer

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2023-digital-marketing-trends

The Best Digital Marketing Trends in 2023 to Watch Out

Digital marketing is evolving day by day. Thanks to technology like AI, machine learning & data-driven marketing innovations. Because of such innovations being brought and developed each year, consumers and marketers get something new and exciting in this rapidly growing world of digital trends. The year 2022 has witnessed many innovations like video advertising &

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