Digital marketing is evolving day by day. Thanks to technology like AI, machine learning & data-driven marketing innovations. Because of such innovations being brought and developed each year, consumers and marketers get something new and exciting in this rapidly growing world of digital trends.
The year 2022 has witnessed many innovations like video advertising & Metaverse, being used for online advertising. As technology is constantly developing, it is necessary to embrace all possibilities that technology can bring in the area of digital marketing in the upcoming year.
Among the various things that shape the future of online marketing, here is a list of trends that you will need to know about in 2023:
Cryptocurrencies & NFTs
Crypto & NFTs are always among the hottest trends, and the number of investors for them is expected to grow in the future. The younger generation’s desire to get free cryptos and NFTs has provided a new opportunity for investors to use them as a marketing tool.
Social Commerce
Social commerce is a type of e-commerce where online platforms like social media are used to promote & sell products and services. Customers are able to make purchases without leaving social media websites.
Programmatic Advertising
Programmatic advertising is the use of automated technology and algorithmic tools for purchasing and dynamically placing digital advertisements on platforms like websites and smartphone apps. By using such an AI-assisted advertising strategy, online marketers can target their audience more precisely.
Sympaphonic Advertising
It is an advertising method of creating audio ads where AI engines change the background audio message to align with the user’s current music genres and different songs, providing a personalized music experience.
AI & ML Powered Personalization
Artificial intelligence & Machine Learning has changed the way things work. Brands can now leverage such technologies to bring personalization in messaging, targeting the audience, pitching the products, and driving engagement.
Realist Influencer Marketing
Reaching out to authentic influencers is one of the best ways to promote a business. Even though it is not something new, the way brands work with influencers is expected to bring a shift away.
With such big new trends, online marketers can refresh tier strategies and put them into action to enhance brand loyalty and improve sales. When every digital marketing strategy you adapt by following the trend becomes authentic and engaging, it can easily connect with the audience and enhance customer experience.