In February 2023, the Meta Corporation CEO Mark Zuckerberg announced the company’s plan to explore new AI initiatives that included the development of new experiences with text, images, videos, and ‘multi-modal’ elements.
Let’s understand what ‘multi-modal’ mean in this context:
Meta has now unveiled a new AI model called ImageBind, which utilizes the multi-modal AI system to achieve a better comprehension of multiple inputs, thus resulting in improved recommendations.
ImageBind enables the system to understand associations between various inputs like text, image, video, audio, depth (via 3D sensors), and even thermal inputs.
The collaboration and alignment of these elements provide accurate spatial cues that can further improve the system’s response, bringing AI experiences closer to emulating human responses.
Such an advancement in AI technology has the potential to elevate current AI tools, (which are mainly text and image-based), to a whole new level of interactivity.
This development is also a significant step toward the future of digital marketing, particularly for international digital marketing agencies, as the industry continues to expand and integrate new technologies.