Instagram from Meta Inc. is an app built to bring people together. Let it be creators popularising their content, or a normal guy surfing through the app for entertainment, this application is something that is equally loved by all.
The platform has reached the milestone of 2 million monthly active users by 2022. It has helped many creators make a living by promoting themselves through the app and monetizing their content.
In light of these achievements, the chief of Instagram, Adam Mosseri has shared a few things related to their 2023 plans for creating value for people. According to Mosseri, Instagram’s key areas of focus are as follows:
Inspiring creativity among the users
IG jas already implemented various filters and other image customization options for enhancing a post. We can expect the app to bring more visual customization tools for the year 2023. It will help creators make their content more interesting and interactive.
Help people discover new things
People would love to discover the things that they love & this is a major opportunity for a platform like Instagram. This isn’t just about videos, but about photos, recommendations, and so on. Mr. Mosseri wants to make Instagram a lovely platform where people find amazing things every time they use it.
Spark connections between people
Instagram is going to hopefully spark connections between people. With more people using the main feed for content delivery along with sharing posts in stories and DMs, the new shift aims toward social engagement.
Bringing the focus on such innovative ideas could be a new way for the app to create more engagement and differentiate it from the competition. As Instagram is always looking to go on with trends, these strategies might be helpful for users to enhance their relationships and create engaging content that gets displayed in more user feeds.