The value of the influencer marketing industry in India is expected to reach a whooping sum of Rs 2200 crore by 2025. The projected rise is associated with the huge growth in the number of creators and the increasing partnerships between creators and brands.
The report was released in 2022 by “influencer.in”, a popular influencer marketing platform. Since influencer marketing has become one of the most important marketing channels, most big brands have started leveraging it as a part of their digital marketing strategies.
More than 60% of the brands understand the importance of influencer marketing in boosting brand awareness into a wider audience. Various smaller and larger organizations have recognized this marketing strategy and started investing significant resources into it.
The growing number of creators and the interest of viewers in their content indicates that the industry of influencer marketing is integral to digital marketing.
Let it be video content, reels, Instagram posts, or storytelling, any form of engaging content is likely to gain traction with the growing number of devices and internet users. The emergence of innovative tools in social media platforms is another factor that adds to the popularity of influencers.
Instagram is one of the most preferred and most used platforms by content creators. Other popular platforms include YouTube, Facebook, Tiktok, Snapchat & Moj.
In the case of Instagram, the creators leverage content in various forms like reels and stories to increase their popularity. When brands rely on Instagram and such content creators for promotions, they can become more popular with the help of such creators and bring in more business.
Through influencers and similar platforms, brands can leverage their products and services to create brand awareness & engagement, and educate the audience about their company & their products. It also helps in driving good revenue via conversions or targeting a niche audience.