Meta Platforms Inc, the American multinational conglomerate, has been involved in running several tests to boost the revenue-earning potential of their social media platforms. As a part of this plan, the company rolls out new options for Facebook users, that permit creators to earn more cash and receive commissions sooner.
Meta is enabling the ‘Stars’ feature (a feature that allows creators to monetize their content on Facebook) on all public FB content including events, reels, etc. to encourage users to purchase stars.
Apart from that, Meta is also lowering the threshold creators requires to meet to receive their first payment.
Here are a few insights into the latest updates on the payout options:
Increasing Stars across Facebook:
Meta is expanding the Star features in a limited test with some chosen creators. Those creators will become eligible to receive Stars on all public content. The Stars are actually digital gifts that translate into real cash for creators.
By expanding the Stars, Meta aims to raise awareness of the digital gifting system. Facebook will be running several events in December to drive more Star purchases.
Stars Gifting Season
The month of December is the Star gifting season throughout Facebook. For digital creators to receive stars, here are some dates to pay attention to:
Stars Party Bonus:
Stars Party Bonus: From Dec 7 to Dec 21, creators will be able to receive bonus Stars if they accomplish the set objectives. Creators can monitor the Professional Dashboard for any upcoming details regarding the same.
Stars Sale:
Stars will be on sale from Dec 14 to Jan 4. The deals are likely to be offered across Live, On Demand, and Reels. Users can buy Stars at discounted rates, depending on how many they purchase.
Reducing the Payment Threshold
Facebook is reducing the threshold for US-based creators to receive payments from $100 to $25.
The new payment threshold will be applicable for the revenue earned through Stars and Facebook Subscriptions.
Meta will be reducing the payment threshold for additional Facebook monetization products in the upcoming days.