Digital marketing trends are evolving at a rapid rate. When we look fast forward to the upcoming years, we might not have clues on what’s next in digital marketing.
However, since we live in an era of advanced technologies like Artificial Intelligence and Machine learning, there are a lot of possibilities that could take up the marketing trends of tomorrow.
AI and machine learning are already being used in many aspects of online advertising. In the coming future, we can expect to see more businesses utilizing these technologies to drive better growth and development.
Here are some AI trends that can streamline marketing efforts in the future:
Smart Speakers
The growth of sales in smart speakers is a glowing opportunity for marketers to place advertisements and market their products and services. Marketers can rely on Alexa Skills and Google Assistant to connect with their audience by offering them business news, relevant product updates, and more.
Voice Search
Another prominent development is the extensive adoption of voice search technology. Voice search has contributed to optimizing websites and landing pages to rank for targeted keywords and search queries. There are various things a person can do to optimize a website for voice search, for example, to use long-tail keywords instead of shorter keywords.
Chatbots
Chatbots are particularly becoming popular in industries with a lot of customer interactions. They have a multitude of applications in digital marketing. Chatbots help businesses interact with customers in a better way. AI-driven Chatbots are even capable of delivering a personalized experience to customers.
Augmented Reality (AR)
AR is one of the most promising trends in digital marketing. It is being used by various large companies and can help businesses grow in many ways. For example, AR can create a simulation or model of exactly how a product would look like-and-fit -in the intended spaces. This form of marketing can assist brands to give unique experiences to their customers.