Small Business and Digital Marketing
It is striking that most small businesses are left behind in digital marketing. Several reports on web results and analytics highlight that more than 60% of small businesses have not invested in Search Engine Optimization(SEO). This means more than half of them are not paying attention to their web traffic, which could help them improve their organic position on google.
As small businesses’ primary marketing goal is gaining and retaining clients, they still feel it hard to conceptualize the buyer’s interest in their business. Word of mouth has remained the only marketing tool most small businesses use to grow. Hence, it is vital to apply digital transformation techniques to small companies mainly by improving organic search position on Google with the help of Search Engine Optimization(SEO).
The concept of Search Engine Optimization may sound different but scary to a small business owner, thinking about whether it would be worth the effort. But SEO can be reflected as a way these businesses can help their customers better understand their products and services before making a purchase. By converging traditional and digital marketing, companies can use online platforms as a global marketplace that could help them grow their business. Here are some tips for growing your business by improving your organic position on google with the help of SEO:
1) Get to know the “Algorithm.”
There are certain factors that Google considers when it comes to search algorithms for ranking website content. These factors are:
- The relevance of the page
- The keywords used in the search query
- Whether the page is user-friendly or not
- The quality of the source
- The location settings of the searcher’s account.
Creating relevant content by concentrating on these factors can help to rank better, even when some of the above-listed conditions cannot be met by the businesses or service providers.
2) Optimize your Website’s content:
Optimizing your existing content is an efficient way to attract new customers without investing in new content. Try updating your existing landing pages and blogs about your products and services, so the user experience is improved as they get to know more about what you can offer to them.
It is impossible to understand what a customer would type as a search query in the search bar, but we can predict what the search would be on by analyzing the search histories. Thus, to better understand this, businesses can try keyword research with free tools, including Google Trends, and several paid tools are also available. This would help you to create detailed data on the search histories of potential customers.
3) Respond to Frequently asked Questions:
Frequently Asked Questions help to improve your google ranking in a better way. Try adding a separate section in your webpage or landing page for FAQs, so the visitors find it convenient to find answers to their queries. There is a part where google posts” the “People Also Ask” box, which is a great way to understand additional queries made by the customers. Adding similar questions to your FAQ page can also help to increase google’s ranking.
4) Understand your competitors:
The most important tip for improving your position in organic search is to pay attention to what your competitors have been doing. You can analyze what they are doing right or where they have been making mistakes and can fill the gap that they are failing to meet with your strategies.
We hope these tips turn helpful for you to rank your website higher in Google searches. As a small business, these simple tips and tricks can help you generate more leads and hence get more conversions and potential customers. Check out our website for more updates.