Landing Pages and their influence on Businesses:
A landing page is a standalone web page that a consumer lands on, that is distinct from the homepage or any other page, and serves a single and focused purpose. Landing pages can be described as a web page that visitors see when they enter the website by clicking on an external source such as a paid ad or an e-mail.
A business could benefit from building landing pages, as landing pages act as the first point of contact between a potential consumer and a business. Hence, it is important to convince the visitor to spend a long time on the page, thus increasing the chances of conversion. Purely speaking, a landing page is one big step where a visitor becomes a customer.
As we understand that the crucial element is to set up a landing page that could convert your potential visitors to sales, we would like to present you with a step-by-step guide to creating a perfect landing page for your business.
Tips for building a great Landing Page :
1) A Catchy Headline
Find out who you would like to focus on – It is necessary to understand for whom the strategies are being created and where you should focus on. Understanding the business for whom the service is being provided is crucial, and this reflects on the idea of customising your strategies for a target segment. This can be done with the help of a catchy headline.
Headlines are the most important part of a landing page as they catch the attention of visitors on an instant basis. Making sure that the headline meets your visitor’s goals is what the centre of focus should be on and align it to the corresponding call-to-action. Subheadings are also an integral part as they mostly describe the position, and add value to the headline.
2) Integrated Solutions for Problems
Identify a problem and motivate people to take necessary actions in order to solve the problem. This could create a sense in the visitors that you understand their problems and can help them bring up new appropriate solutions. You could derive different ways of solving a problem and suggest a better way to do it.
Try describing how you are different from other competitors as this could help your visitors to do an easy analysis and comparison.Don’t forget to highlight your experiences, contributions, and credibility as this could help you earn the trust from visitors.
3) You are the Business
Envision yourself in the shoes of an entrepreneur who possesses a certain requirement, and describe what benefit you would be able to provide to your visitors. To build a strong social proof base, add various credentials including testimonials from clients, authorities who have used your website, certifications, feedback forms etc.
If your feedback or query form requires sensitive information,include security seals or certifications so visitors know their information is safe and secure.
4) Offers always win more Visitors
Make great offers for your products and services. Emphasis the offer’s value by Highlighting the benefits of the offer with a brief paragraph or a few bullet points. Make sure The offer is concise and articulated very clearly. Stacking up value like Bonuses can gain customer attention at a high rate.
Making the customer feel like the value you are aiming to provide them exceeds the price, thus giving the sense that the customer is receiving irresistible value for a product or service.
5) Guarantee the Claims that you make
Give a guarantee to the customer in a powerful manner regarding your product or service that could eliminate any kind of resistance in a customer to make an action. Always summarise your benefits and claims to reassure customers that you are always available to help them choose the right way.
Thus Creating a Landing page is not as difficult as you thought. Structured planning and implementation could help you gain massive changes with landing pages.
We hope these tips have been useful for you. For more similar informative content, Visit our website for digital marketing updates and trends.
