Virality is an art. In today’s world of digital consumption, everyone wishes the content they created to go viral and reach millions of people overnight. This applies to businesses, individual content creators, and other artists.
In simple terms, virality can be defined as the tendency of a piece of information or content to be circulated widely and rapidly among numerous internet users.
More than technology, virality is more of an art and skill.
There is no overnight formula or secret recipe for virality, however, there are various elements that when put together bring the chances of attaining virality for content, especially content in the form of videos.
Let’s gain a few insights into such elements and understand in brief how a given piece of content goes viral:
What makes a Video go Viral?
For numerous Tik Tokers, Instagrammers, and Youtubers, a few common video elements and some luck brought success in making their content go viral.
Here is a list of a few components that serve as the most prevalent characteristics in setting up success for a video.
Title Length & Run Time
It is best to provide short titles for your videos, approximately three words or less. And also, according to research conducted by Hubspot, short videos with run times of three minutes or less are more likely to go viral than lengthy videos.
Consistency is the Key
Consistency is one of the most important ingredients in building something great. The chances of your first video itself going viral are pretty low (not in all cases, but in general). However, never get disappointed, find your niche. work smart, strive hard, and build your audience. Try posting on a consistent schedule, and who knows, maybe your next post will go viral!
Interesting and Engaging
Videos that feature surprising elements or interesting propositions in the first few seconds are likely to grasp the attention of the viewers and make it go viral. For your content to have traction, consider these three elements; solving a problem, adding value to the viewer, and entertaining the viewer.
Stay Relevant
The content shall feature relatable circumstances, trending situations, or subject matter that viewers of various backgrounds could relate to. Before creating the video, think from the perspective of the audience and ask a few questions yourself like what makes this video special? why should they watch the video? What’s in it for them? Why they don’t want to miss this? and so on.
Production Quality
The videos you make should reflect the quality of production. For that, you will have to consider multiple elements like its resolution, props, frame rate, content, introduction and conclusion, captions, compatibility for multiple devices, audio clarity, and so on.
Talent
Most videos that have gone viral until now were composed of performances that require practice and talent. For example, videos related to music, art, standup comedy, sculpting, and such creative categories have a greater chance of reaching a wide audience. If you are ready to put in the work, then talent comes next, and you can definitely achieve success in creating a greater reach for your content.
The benefits of going viral are huge. For a business going viral, especially on social media platforms is more likely to increase the number of followers and promote the brand. You will be able to leverage that following in your upcoming promotions as well.