A leading GRP manufacturer in the Middle East approached us a few months ago. They are a company with three decades of expertise in this field. Even after having vast experience in this industry, they were not growing according to their potential. They have expert staff and provide top-quality services to their clients. They were lagging behind in marketing, which was clearly reflected in the stagnation of new leads. Their competitors, who had properly invested in digital marketing long ago, had taken an early lead.
Challenges
- In a competitive market, the client’s website was outdated. They needed to update their appearance and increase website conversions.
- Get the website to rank organically at the top of the Search Engine Results Page.
- To improve brand awareness and brand visibility, especially in the Middle East region
- Professionally manage all the content, services, customer information, and special promotions.
- Since they didn’t have a solid social media presence, it was challenging for them to connect with customers.
- Generating high-quality leads through social media campaigns and PPC campaigns.
Solutions
- As an initial step, we identified the target group, competitors, and business goals to achieve.
- Built a user-friendly website showcasing many services with easy navigation.
- Did keyword research and made the web pages SEO-friendly for easy and frequent crawling and implemented technical SEO.
- Started posting informative blog content to increase traffic to the website.
- Created, and managed campaigns across social media and Google. We needed to generate more potential leads for the sales team.
- Relaunched a Google Business Manager account that was not well-maintained.
- Set up a Google Ads campaign with location-specific targets.
RESULTS
After implementing the digital marketing campaign, the following results were achieved in a very short period of time:
SEO
Identifying the target group was the initial step for the successful implementation of SEO.
- Target keywords were finalized after thorough research. Keyword rankings of major products and services reached the top five positions, which were not even in the top 100.
- 2 major keywords with high search volume reached the first position.
Google Ads
- Google Ads started performing exceptionally well within the first week.
- The quality score was always on the higher side.
- Secured top-quality leads with an increased conversion rate.
Google Business Manager
- There was a 70% increase in website traffic after the first month. Also Reduced the bounce rate.
- User engagement enhanced and confirmed sales by 42% in 3 months.
Social Media
- The consistent social media posts increased brand exposure while the campaigns generated potential leads by 75%.
- The follower count on Instagram increased by a thousand within 2 months.
Our experience with this client shows the clear significance of digital marketing in the manufacturing sector. Implementing a digital marketing strategy in the manufacturing sector helps nurture brand awareness, connect with potential customers, drive leads, and enable more conversions.