Linkedin is a professional networking platform that helps share relevant content with your audience, network with other professionals, and engage with them through posts, ads, and so on. It is an essential platform for B2B marketing because it allows you to reach out to business leaders making it an excellent medium for content marketing. LinkedIn […]
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Influencer marketing has become a powerful tool for businesses looking to wider their reach among large audiences and build brand awareness. While many companies focus on working with influencers in their own regions, there is also a growing trend toward global influencer marketing. Planning advertisement strategies by giving emphasis on international digital marketing is a
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Digital marketers around the world have started understanding the importance of personalization in online marketing. Customers expect personalized services from the company side, which has led Digital marketing experts to develop strategies to personalize every step of the consumer journey. Personalized digital marketing is a powerful tool that allows businesses to deliver customized content and
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Meta descriptions are short snippets of descriptions that appear on the search engine result pages. They provide information about a website or a landing page. Meta descriptions play an important role in the Search Engine Optimization process. They are often optimized with keywords that people would search for. These descriptions typically range from 100 to
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Digital marketing is evolving day by day. In today’s world, the impact of online advertising is so big, and businesses have started understanding it. The strategies used in online marketing prove to be more effective than traditional marketing in bringing desirable results. Digital marketing can help almost every industry in generating leads and boosting sales.
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Digital marketing trends are evolving at a rapid rate. When we look fast forward to the upcoming years, we might not have clues on what’s next in digital marketing. However, since we live in an era of advanced technologies like Artificial Intelligence and Machine learning, there are a lot of possibilities that could take up
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Alphabet Inc. CEO Sundar Pichai said Google will be developing artificial intelligence-based programs similar to large language models like Google LaMDA. Users will be soon able to use such language models as a companion to search, the CEO said. He also added that they are just at the beginning of the AI journey and the
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Spending a decent amount of money on advertisements is not a new approach to the business world. In conventional marketing approaches, business firms used to rely on paid marketing methods like newspaper ads, television, & radio ads. But now, with the evolution of technology, things have changed. With the entire world going digital, business of
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The value of the influencer marketing industry in India is expected to reach a whooping sum of Rs 2200 crore by 2025. The projected rise is associated with the huge growth in the number of creators and the increasing partnerships between creators and brands. The report was released in 2022 by “influencer.in”, a popular influencer
Influencer Marketing Industry in India to reach Rs. 2200 Crore by 2025 Read More »
Virality is an art. In today’s world of digital consumption, everyone wishes the content they created to go viral and reach millions of people overnight. This applies to businesses, individual content creators, and other artists. In simple terms, virality can be defined as the tendency of a piece of information or content to be circulated
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