Lead Generation
Testing: Efficiency of ads cannot be tested without proper testing. Ads which are not effective
initially may produce leads later on and vice versa is also possible.
Making a perfect Landing Page: The value proposition should be stated in the header. If you
can’t catch attention from your headline, then you won’t be able to make a conversion. Make sure
your headlines are bold, conveying a proper statement which is short to the point. You need to
grab the viewer’s attention immediately after reading the headline with visuals. Outline features
and benefits of your products or services that may be useful to your ideal customers. You should
have a single and focussed call to action. Include testimonials and visual proofs like reviews and
certificates. You need to give a guarantee so that consumers feel comfortable and start to trust
your product or service.
LEAD GENERATION Lead Generation is the initiation of consumer interest or enquiry into product or services of a business.
Lead magnet: Lead magnet is the method of gaining leads like a consumer’s contact information
by offering valuable information for free. Lead magnets can be trial subscription service, enewsletters and free consultations etc. The keyword here is valuable and whatever you are
giving should be valuable for the consumer to give their contact information.
● Checklists: People always like guides and you are the expert who will guide them to
things they don’t know.
● Cheat Sheets: Cheat Sheets are similar to checklists, but they contain more detailed
information. They contain information about specific subjects without any particular
order.
● Roadmap: When you are talking about in-depth business plan strategies or step by step
guides, road maps are your friends. A road map will guide you to your goal.
● E book: E book is a traditional option, but still useful today if you have abundant
information to share. They don’t have an expiry date and will serve consumers for a very
long time.
● Reports: Trends, predictions and statistics based reports which could be useful for a
whole industry.
● Planner: You could create a plan for the consumer over a particular period of time
● Online course : Creating a mini version of the online course you are providing serves as a
proper lead magnet
Lead Generation
By generating leads for a product or service, companies are able to nurture targets until they're ready to purchase. Both B2C and B2B businesses can benefit from lead generation.
Focus on the bigger picture of performance
Lead generation is done by
● Determining your target audience.
● Setting campaign goals.
● Finding the right content to attract a target audience.
● Build an efficient landing page.
● Design your “thank you” page.
● Testing your campaign.
● Driving traffic to your website.
● Finding the right lead.
● Attracting audience by providing quality content like videos, images, blogs, infographics,
case studies etc.
● Contact information of leads is captured so that you can turn them into a business lead.
● Once you have contact information of lead ,you can offer useful content to convince them
to consider your product or service.
● Your leads are insisted to take up call to action like signing up, trial subscription etc.
Leads are generated by
● Getting in as many conversations as possible
● Generating a targeted list of business contacts.
● Sending cold emails. …
● Making use of marketing automation.
● Setting up a live chat bot on your website.
● Focus on Influencer Outreach.
● Use Smart Guest Blogging. …
● Offer Free Products or Trial programs
● Offer an Attractive Affiliate Program.
● Use Incentives.
● Create Case Studies.
● Answer questions asked by viewers..
● Post blogs regularly
● Update content constantly.
● Make Instagram reels
● Make podcasts.
B2B lead generation is the process of identifying the ideal customers for your product or service,
then attracting them to buy. It is an essential activity for B2B sales and marketing teams.
You can gather leads online by
● Creating good content
● Building efficient landing pages,optimizing website
● Using emails
● Using social media influence.
● Conducting webinars.
● Using review platforms.
● Using online PR