Spending a decent amount of money on advertisements is not a new approach to the business world.
In conventional marketing approaches, business firms used to rely on paid marketing methods like newspaper ads, television, & radio ads.
But now, with the evolution of technology, things have changed. With the entire world going digital, business of all sizes has started implementing online advertising strategies and methods, utilizing both paid and unpaid form of advertising.
One important form of paid advertising is Google Ads.
What are Google Ads?
Google Ads is a paid online advertising service platform run by Google. It was launched two years after the launch of the world’s most popular search engine; google.com.
Initially established as ‘Google Adwords’, the advertising platform later got rebranded and its name changed to Google Ads.
Google is a platform with billions of monthly visitors and daily user interactions. This brings a greater opportunity for business firms to obtain new leads and customers.
The platform falls under the marketing category called Pay-Per-Click marketing. It is a strategy that helps to create and share well-timed ads to bring the web pages to the top of search engine result pages (SERPs).
Why Advertise using Google Ads?
Google is undoubtedly the world’s most used search engine. The ad platform Google is a reliable system, working around for more than two decades and serving as an authentic platform for paid advertising.
While making a search on google, the search engine provides results in the form of a combination of paid and organic search results. The paid advertisements are positioned at the top, followed by organic results.
The process of making a page eligible for organic ranking takes its own time. When effective strategies are not applied, a web page has the chance of being pushed down in the search results associated with a specific keyword. However, if you are using paid advertising, your pages can be displayed at the top of search results.
Today, several companies utilize Google Ads to promote their business online. If you are planning on utilizing PPC as a marketing strategy, then Google Ads is a trustworthy system to put on your priority list.
How does Google Ads work?
Google Ads displays advertisements to potential leads who are interested in the business. It operates under the PPC model where advertisers can bid on search terms, or keywords, competing with others targeting the keywords.
Some important Google Ads Terms to Know
PPC
PPC is a form of advertising where the advertiser pays per click made on an ad. It is employed to drive traffic to a website.
Keywords
Keywords are the specific words or phrases used as a query to search on the search toolbars of search engines. The search engines will show results based on the keywords used in the search.
Click-Through Rate (CTR)
Click Through Rate shows the ratio of the number of clicks users makes on a specific link or an ad to the number of users who view the ad. A higher CTR indicates that your ads are helpful and relevant.
Conversion Rate
It is a measure of the total number of conversions, compared to the total number of visitors to a landing page. Conversion means the user is performing a specific action that you intended.
Campaign Type
Before running a paid campaign, you will have different campaign options to select from. The most popular campaigns are search ads, display ads, shopping campaigns, and app campaigns.
Search ads are a method of placing online ads, mostly in the form of text ads that are displayed among search results on a Google results page.
Display ads are typically image-based ads usually shown on articles, videos, or websites and web pages within the Google Display Network.
Ad Rank
A value used to determine the position of your advertisement. The higher the value of ad rank, the higher the possibility of users clicking your ad.
Bidding
Google ads work on the basis of a bidding system. A bid indicates how much you are willing to pay for a click on your ad (for example, cost per click or cost per 1000 impressions, etc. are different forms of bid).
Quality Score
It is a tool that provides a sense of how well an ad quality is, compared to other advertisers. The score can be measured on a scale of 1-10.
An effective Google Ad campaign can bring invaluable results in bringing a web page to the top of search results. By putting in a little effort, a person can easily create a successful Google Ad campaign that helps in Lead Generation and bringing in conversions.