1) Bajaj Almond Drops Hair Oil’s New Ambassador
Bajaj Almond Drops Hair Oil has banded in Kiara Advani as its new brand ambassador. The brand has enrolled with Bollywood actress to feature in its newest ‘Boring Nahi, Ban Ja Toofani’ advertisement which aims to connect the brand with young women to promote amalgamate its marketing leadership in the segment.
2)Tetley Tea desires to turn young non- alcohol drinkers in to tea lovers
Tetley tea plans about to attract a new generation of health and environmentally conscious consumers to promote its brand in Australia and New Zealand. It would target younger audiences who are searching for non-alcoholic beverages. Tetley is the second largest tea brand globally and it has heritage with British Icon more than 180 years.
3) Fanta launches a new advertisement
Coca -Cola India has started Fanta’s new flavor, Apple Delite
and the brand launched its new campaigning with actor Karthik
Aaryan,the brand ambassador. The drink will be offered in a variety of sizes, including 250ml, 600ml, and 750ml, around the country.
4) JLo handbags now available online in India
US singer and actress Jennifer Lopez’s self- titled handbags and
accessories will now available online in India, Singapore and Malaysia patronage a connection with Bengaluru based Ace Turtle. It is a great opportunity to connect the brand with the shoppers in international brand markets.
5) Yoga Bar recently entered the children’s nutritional snacking segment
Suhasini and Anindita Sampath Kumar established Yoga Bar in 2014. Yoga Bar is confident of becoming a RS1000 crore brand in the next 2 years. The brand set out by selling energy and protein bars such as Muesli, Peanut, Butter and Oats. The brand started in 2014 when the both sisters were still students in the US. Yoga Bars are recently available in over 10000 outlets across the country.
6) The Body Soap negotiated the pandemic and is growing its business
The Body Soap is a British cosmetic which had a presence in India over 16 years and now it looks at India as a critical market. Attractive social media marketing, beauty inspirers and e-commerce platforms have brought brands adjacent to clients.
7) India is largest market of Lladro
The Indian market has transcended Spain to emerge as the largest market for distinguished Spanish porcelain brand Lladro after Japan and the US as a return in gross sales in 2022. The Indian market grew by 33 percent in 2021, and in 2022 India has set a target to grow between 35 to 37 percent.
8) Myntra unveils mega marketing brand campaign
Myntra, one of India’s noteworthy fashion and beauty destinations, has started a multichannel marketing campaign, to engage with 250 million shoppers from across the country. Myntra has embraced a thematic approach that’s coordinated with a fun combination for the EORS and films, denoting the outstanding event which has launched two master films, Hrithik Roshan, Kiara Advani and Siddhant Chaturvedi.
9) QVC for digital age
Developed in China, live shopping is new mechanism for brands to create sales and connection with their customers. It grants the customers to depended with a host through video and chat in real time. The host advertises the products and he/she offers helpful advices and allows the customers to ask question and get answers.
10) Coca-Cola expands Limca to sports hydration category
Coca-Cola expanded brand Limca to the sports hydration section with the launch of Limca Sportz. It will also be the official sports drink brand for the upcoming ICC World Cup T20 to played in Australia.11) Good Glamm alters its international business approach, taking four brands offline
Good Glamm takes four of its achieved beauty brands Sirona, The Moms Co, St.Botanica and Organic Harvest to international markets, set up with the retailing in large stores such as Carrefour, Lulu Mall and Baby shop in Dubai , Qatar and Saudi Arabia.
12) Emami signed Bollywood actor Akshay Kumar as the new ambassador
Emami enlisted Akshay Kumar as the new ambassador for its Boroplus ayurvedic antiseptic cream. Boroplus finds the various values represented by Akshay Kumar a ideal fit for the multi-purpose functions of the brand.Emami and its leading brand Boroplus Ayurvedic Antiseptic Cream have made a powerful heritage of consumer trust over nearly four decades by purity of its product quality and success.
13) Netflix has associated with Indian electronics brand boAt for branded products
Netflix India and consumer electronics brand boAt started a range of branded products as part of the casting giants first ever partnership with an audio brand. Nerflix claims the partnership and products will transform and upgrade the streaming experience.
14) Tata to open 20 beauty tech outlets with foreign brands
India’s Tata group is planning to open atleast 20 beauty techb stores. Tata company talks with more than two dozen companies to contribute complete products to the new stores.
15)Bawder creates the ultimate gaming fridge to connect with Myanmar’s gaming community
According to Bawder’s agency, the Bawder Ultimate Gaming Fridge is the world’s first fascinating Game and Beer experience. The aim of the gaming fridge is to deliver new footage of gaming immersion which could transform the experience of the gaming style. Myanmar has a high amount of internet connectivity issues which strikes,30% of the population are active gamers and 91% of them are among the age group between 18- 34 years.
16) Mazza likely to be billion- dollar brand in two years
Coca-Cola expects Mazza to join the billion-dollar brand club over the next two years. The company is also implementing a major push in the premium hydration space driven by brands such as Schweppes and Smartwater.
17) Netflix intertwines real life McDonald’s campaign into storyline of Emily in Paris
Netflix has joined a real life McDonald’s campaign into the newest series of the striking show Emily in Paris as a part of an imaginative partnership. The show’s leading character Emily, who works for the luxury French ad agency Savoir, has been hired to give an American point of view and social media skills to the traditional marketing agency.
18) Brands acts as a leadership of balancing power and responsibility
Manfredi Ricca, global chief strategy officer at Interbrand suggests that business is no longer just about business. Throughout the preparation of the Best Global Brands Report, he was reminded of a book by bestselling author and physicist Carlo Rovelli. This book shows the story of a young man working alone on a remote North Sea Island implementing a radical insight that would change the course of science.
19) Heinz warmed the nation with its Christmas Dinner Big Soup
Heinz has announced a vegan variant for 2022. The plant based alternative is filled with veggies and boasts vegan sausage and stuffing balls. They relaunched their sensational seasonal addition to Heinz Big Soup family and this time they launched with a larger scale vegan version.
20) Pringles opens a campaign of Christmas with a festive footie mashup
Pringles has launched its 2022 TV campaign created by Grey London celebrating a collision of football and festivities as Pringles take on ‘Carol of the Bells’. The ads give the message of Pringles season and the Pringles had a big role and it is one of the most popular sharing snacks for celebration moments.
21) Dave from UKTV brightens up the mundane
UK pay TV broadcaster UKTV has demonstrated a new look for its comedy and entertainment channel Dave .Dave channel delivers a winning combination of comedy and color. The bright new look will provide the viewers with some interlude from the grays of winter by zeroing in on beams, goldfish and toilet rolls for a suite of domestic idents.
22) Skoda plays trick on competitors with Tiny Billboards
Skoda is inwarding its new out of home ads into its competitors vehicles by assembling ‘Tiny Billboards’ in Sweden. Nord DDB created the campaign and tapped Swedish miniature artist Christopher Robin Nordstorm to build the billboards. The campaign will run through Christmas, with advertisements displayed in chosen car parks around Sweden.
23) Marico to buy Vietnam based personal care firm Beauty X Corporation for Rs172 crore
Marico ltd plans to buy a Vietnam based personal care firm for RS 172 crore. Beauty X owns female personal care brands Purite de Provence and Oliv which offers a range of products such as shampoos, face wash, lotions, conditioners and shower gels. They expected to complete their regulatory approvals by March 31,2023.
24) Indian solar brand Goldi Solar pledges Rs5,000cr investments in renewable space
Multinational solar energy solutions provider Goldi Solar has announced its projects to pervade over Rs 5,000 crore as a part of business expansion plans, particularly in modules, cells and raw manufacturing capabilities. It plans to begin production of cell manufacturing units in Gujarat.
25) Nike launches Nike Training Club worksout on Netflix
Nike is contributing Nike Training Club content for Netflix members to stream starting December 30,2022. The training focuses on helping the joy of sport and movement to people around the world and helps to serve the future of sport by meeting athletes.
26) Metro brands to build up and acquire Cravatex Brands.
Footwear retail chain Metro Brands has signed a partake purchase agreement to build up 100% shareholding of Cravatex Brands to grow its presence in the sports and athleisure space.
27) Mondelez to sell gum business in developed markets for $1.35 billion
Oreo maker Mondelez International Inc had agreed to sell its gum business, including brands such as Trident and Dentyne in the United States, Canada and Europe to Perfetti Van Melle Group for $1,35 billion. The company announced that they will sell their gum business outside the United States, Canada and Europe.
28) Woodbridge corks wine etiquette in Your way café
‘Your way café’ is a series of campaigns from low-cost wine brand Woodbridge Wines. ‘Your way café’ breaks the unreasonable do’s and don’ts of wine drinking.
29) Sainsbury’s cuts the French mustard against English in judicious World Cup ads
Sainsbury’s revealed a new ad in advance of England’s World Cup match against France. The ad supported by Ogilvy UK will appear on social platforms nationwide.
30) ‘The Cooldown’ Peloton celebrates users achievements in 2022.
With the third annual launch of a global campaign named ‘The Cooldown’ Peloton company celebrates the achievements of nearly 7 million users in 2022. Peloton members were passionate and devoted to the brand.31) La Vie trolls McDonald’s in order to promote the Burger King Partnership
Burger King has announced a new partnership with Vegan brand La Vie with a campaign taking aim at rival McDonald’s. Vegan products will be available across the UK from the beginning of January and it will be a permanent feature on the menu.
32) Coca-Cola created a series of festive films for Amazon
Coca-Cola has launched a series of Christmas films named ‘The Christmas Anthology’. It focuses on themes of togetherness which highlights various storytellers and a shared theme of human connection.
33)Starbucks celebrates 25 years of its holiday cup
For the holiday season, Coffee franchise Starbucks recognizes the 25th anniversary of its iconic red cup design. This years cups are designed green and red which are stimulated by snow-covered trees, ornaments, frosted sparkles,
wrapping paper and traditional holiday motifs. The holiday season is an important time for Starbucks.
34) OnePlus10 Series Design carries evolutionary design philosophy
OnePlus has been assisting smartphones that continue to exist timeless.Oneplus became compatible with performance and reliability. It keeps a fine balance between premium materials and minimalist design language. A prime example for this is the latest version of OnePlus 10 Series.
35) Voltas to invest Rs1000 cr for capacity expansion
Voltas will invest over Rs1000 crore to expand its manufacturing capacity. The suggested investments is to support the Tata owned air-conditioner and home appliance makers rapid growth and to ensure its leadership status in air-conditioners and commercial refrigeration and to fulfill its ambition to become one of the top three brands in home appliances.
36) Nestle, Panasonic, Dabur and Wipro Consumer care focuses more on to D2C marketing with microsites
Major encased good companies like Nestle, Panasonic, Dabur and Wipro Consumer aims to enter significant investments in the direct-to-consumer segment(D2C) segment fixing companies like Hindustan Unilever, ITC, Marico and Emami.
37) Byju’s may exit BCCI jersey sponsorship deal
Byju’s had extended its jersey sponsorship agreement with BCCI for $35Mn.Apart from the BCCI jersey deal, Byju’s is an official sponsor of International Cricket Council events.
38)Yellow Advertising bags which creates a mandate for Ice Cream Works
Ice cream works from Prince Creamery has instructed Yellow campaigning with its creative and social media duties. Yellow broadcasting will be responsible for the brand creativity, social media presence and other marketing security.
39)Saudi crown prince launches Ceer, first electric vehicle brand
Saudi Arabia’s crown prince Mohammmed bin Salam has started Career, the first electric vehicle brand which is expected to be available in 2025.Ceer will be interested in over $150 million of foreign direct investment and it is proposed directly to contribute $8 billion to the kingdom’s GDP by 2034.
40)Mankind Pharma enters pet care segment with launch Petstar brand
Mankind Pharma launched a Pet Star brand, the first product was PetStar Dog food in different varieties like dry food, treats, gravy and others. The brand aims to build and to support the petcare ecosystem by offering pet food, medicine, supplements and grooming products.41) Priyanka Chopra’s hair care brand Anomaly is came to India
Global celebrity Priyanka Chopra launched a hair care brand Anomaly in India. She also mentioned that the traditions of a strong hair care routine were inspired in her since childhood which is the basic foundation of Anomaly. The Anomaly products will be exclusively available in Nykaa’s online and offline stores.
42) Pain relief brand Tylenol builds awareness through programmatic DOOH
Pain relief brand Tylenol has attained the awareness of people with particular health conditions to know that their brand is trusted by healthcare professionals. This product is highly effective for those who suffer from joint and arthritis pains.
43) Dettol cleaned up as a post Covid hero
Antiseptic brand Dettol raised up with a challenge with a world-wide campaign to help people to protect themselves. Dettol newest disinfectant spray was a pivotal weapon to fight against Covid.
44) Oppo confronts football’s most inspiring games
Oppo brings to management football with a documentary exploring which means that some fans were most inspired by the game. The documentary is a part of a global campaign which requested the fans to vote for the leagues most inspiring games of all time.
45) Energy drink brand Taika partnered with a DAO to launch ‘Mateverse’
Taika has been going against the grain of the energy drink industry by developing sugar-free beverages made towards creativity teeth-grinding energy.
46) William Penn buys iconic American brand Sheaffer
William Penn, an Indian superior writing instruments and lifestyle accessories company has gained Sheaffer, the 110 year old remarkable American manufacturer of writing instruments, strikingly known for its luxury fountain pens.William Penn will be earnings over Sheaffer’s manufacturing, marketing and retailing in 75 countries, includes US, UK, Mexico, Malaysia, Thailand, South Africa, Japan and India.
47) Titan can achieve Rs 2,500 cr
Titan can achieve Rs2,500cr from international biz earlier than expected. From the end of September to the end of October in the jewelry segment they achieved 19% growth and in watches they had 17% growth. Tata group firm Titan said that they had an aim at a growth of 2.5 times in its flagship jewelry business in the next five years.
48) Bosch made social into a tool of the traders
Bosch Professional has supported its status brand for tradespeople with a successful social influencer campaign to improve organizations and to avoid expensive breakdowns. Demonstrating a plumber, electrician, tiler and carpenter the ad take advantage of the inter-trade rivalry to support social audiences to rally behind their professions.
49) The Milwaukee Bucks needed to find a new sponsor
The Milwakee Bucks sent personalized sneakers to court CMO’s. The Bucks decided to force the global appeal of the NBA and their own star , Giannis Antetokounmpo. They created a list of two dozen global brand chief marketing officers.
50) Skincare brand Inde Wild enters to India partnership with Nykaa
Inde Wild, the skincare brand of South Asian social media celebrities and promoter Diipa Buller-Khosla launched the brand in India and its available on Nykaa. Khosla also mentioned that the brand has no immediate plan to expand beyond Nykaa.